Five Personality Traits Your Clients Will Love

A recent article from the U.S. Chamber of Commerce highlighted the top five personality traits that customers love. The takeaway from the article was that it’s not just about what service providers do for their clients, but how they show up for them that makes the difference in building loyal, long-lasting relationships.  

Here we look at the top five personality traits that can help you not only attract new clients but also keep them coming back.  

Empathy 

Empathy goes beyond simply understanding your clients’ needs; it’s putting yourself in their shoes. When estheticians show empathy, they anticipate their client’s needs before they are even voiced and build trust by solving problems. Clients who feel heard and valued are more likely to return.  

Resourcefulness 

Resourcefulness means being able to think creatively and come up with solutions on the spot even when there is limited information, time, or resources! But it’s more than just problem-solving, it’s quick thinking and working with what you’ve got. When a client asks about something you’ve never heard of before, thinking on your feet and finding the answer or solution will earn their respect. 

Active Listening 

Active listening shows your clients that you are fully focused on what they are saying with both verbal and nonverbal cues. There are a few ways to give full attention to your clients: you can repeat or reflect back your understanding of what you hear, ask thoughtful questions, engage in eye contact, and more. This makes the client feel like they are the most important person in the room, which builds trust and rapport.  

Humor 

Humor is a great way to build rapport and trust between you and your client. It can also ease tension when your client is anxious before a service and create a more positive experience. This fosters a comfortable and engaging environment that will make a client more likely to return .  

Responsibility 

Responsibility is about owning the client experience from start to finish. This ensures that the client feels valued and can trust that everything will be handled correctly. The client can trust that if an issue or concern does arise, you will support them through their entire service. The client knows you have their back, and this also increases the likelihood of return business.  

Ultimately, whether an esthetician shows empathy, resourcefulness, active listening, humor, or responsibility, it all contributes to building strong, long-lasting relationships with clients. 

Looking for more great content on boosting your client base?

ASCP's Esty Talk episode 272, Top 5 Rules For First Time Clients, explores the top 5 rules to remember for first time clients that build trust and rapport and will ensure long lasting client success.

Check out ASCP Esty Talk or subscribe to the podcast in the Apple Podcast Store, Google Podcasts, Spotify, YouTube, or wherever you access your favorite podcasts.