The Ever-changing Future of Beauty

posted on: April 3, 2025

The Future of Beauty Report, published by Square, pulls insights from thousands of beauty entrepreneurs and consumers from around the world. The report is packed with insights for beauty professionals looking to stay ahead of the curve. It dives deep into where the beauty industry is right now, and predicts what your most important customers will be looking for next. Here are some key takeaways that could impact your business in the coming year.

Consumer Spending Trends

Although 51% of consumers have reduced their beauty spending, it still remains a priority. The caveat? Consumers are simply being more mindful about their purchase. For estheticians, this might mean clients are stretching between appointments but will return to regular habits once they adjust. Beauty leaders may consider raising prices which could help sustain a thriving business.

Diversifying Revenue Streams

Upselling and expanding your service offerings are more important than ever. About one-third of beauty businesses are adding new products or services, and some are even considering the benefit of offering memberships. Building relationships with loyal clients can turn them into brand ambassadors, helping fill your appointment slots. Consider adding classes, products, or memberships to diversify your revenue.

Memberships and Subscriptions

It’s been reported that 85% of beauty leaders find memberships and subscriptions provide a solid return on investment. Even small businesses can benefit from clients paying in advance for services or products. A membership model can make your revenue more predictable. Additionally, buy-now-pay-later models offer more flexibility for your clients.

Embracing Technology

Technology is revolutionizing the beauty industry, with over one-third of beauty pros using tech to automate scheduling, marketing, and staff management. You don’t have to overhaul everything—start small with automated booking or AI-powered social media posts.

Social Media and Email Marketing

Social media is essential for engagement, allowing beauty pros to connect with clients through tutorials, tips, and educational content. Focus on building rapport and connecting with your audience to stand out on platforms like Instagram and TikTok.