The skin care industry is rapidly changing, and with new developments in technology, ingredients, and treatments, estheticians must stay sharp and inspired throughout their careers if they strive for long-term success.
Continuing education options in the beauty industry are seemingly endless, from tradeshow classes and manufacturer education to certifications for equipment or modalities and professional development opportunities. There is undoubtedly something for everyone at every stage of their career.
The term continuing education means different things to different people. On one hand, it could mean a college course on business management; on the other, it could be as simple as learning an additional skill such as lash tinting—or even taking time to listen to a marketing podcast. There’s no right or wrong way to continue your education, as long as
your goal to grow—in whatever way you desire—is met.
THE MORE YOU LEARN, THE MORE YOU EARN
Billionaire Warren Buffet once said, “The best investment you can make is an investment in yourself. The more you learn, the more you’ll earn.” When you take the time to master skills and learn the intricacies needed to run a successful business, you increase the value you bring to your clients, increasing their satisfaction and loyalty.
YOUR NETWORK CAN HELP YOUR NET WORTH
Continuing education events are one of the best ways to connect with industry professionals. These people can become colleagues, friends, referrals, and sometimes coworkers. When you expand your business social network, more opportunities present themselves.
EDUCATION IS FOR EVERYONE
Some skin care professionals feel they don’t need continuing education, while others are course collectors who will take everything to succeed. Some professionals feel like they have enough training, while others are lifelong students. With the abundance of in-person and online resources to further your education, it can be difficult to choose if and where to allot your efforts.
Article by Lauren Snow
This article appears in the Autumn 2022 issue of ASCP Skin Deep magazine
The award-winning ASCP Skin Deep magazine is the premier estheticians' source for the latest trends, techniques, products, and news from the biggest names in the industry. In this issue:
• Sustainable Beauty: What sustainable beauty means for you and your business
• Balancing Act: What The importance of pH in skin care
• Pay Raise: Why, when, and how much to raise your service prices
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