posted on: February 17, 2025
The transformation of esthetics licensing in the United States owes much to the tireless efforts of Mirjam “Anneli” Johnson, a true pioneer in the field. As she embarks on her 100th year of life, the esthetics industry reflects on her remarkable contributions that helped shape professional standards across the country.
When Anneli immigrated to the US from Finland in 1963, esthetics was virtually unrecognized as an independent profession. Anneli found that her expertise in lymphatic drainage massage was unacknowledged in the American beauty industry. Rather than accept these limitations, she lobbied for change, paving the way for independent esthetics licensure in several states, including Utah, where she helped establish the now widely adopted two-tiered esthetics licensing system.
In 1974, she founded Aqua Vie Day Spa in Millcreek, Utah, one of the first European-style day spas in the US, introducing high-level esthetics training and advanced skin-care therapies. Over the decades, she continued to educate professionals, advocate for medical esthetics, and elevate the standards of the industry. Her influence also extended into the spa product world when she co-founded Phytomer Corporation USA, a joint venture with the renowned French skin care brand.
Anneli’s unwavering dedication to esthetics, education, and innovation has left an indelible mark on the industry. As she celebrates this milestone, her legacy is carried forward by her daughter, Lenette Casper, a second-generation Master Esthetician and President of Phytomer Corporation USA.
As the world of esthetics honors this trailblazer and advocate, we celebrate not only her achievements but the lasting impact she has had on our entire profession.
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