Questionnaire for Private Labeling

by Alison O’Neil 

Do you dream of selling your own product line at your spa? It’s probably easier than you think. There’s no need to go to the drawing board and work with chemists to formulate new products—private labeling, sometimes called white labeling, might be the solution for you. Private label manufacturers work with you as the client to create a signature line of products using the tested, approved, and beloved products they’ve already formulated. 

Before getting started, make sure you think about the vision for your brand, the audience you’re selling to, and the products you’re selling. This client questionnaire for cosmetics white labeling, provided by Dr. Cesar Mauricio Rojas of BioFos Biotechnology, is very similar to the product development brief required for new product development. Use this example to guide you on your journey and speed the process by being ready to share these points with your selected private label manufacturer.  

To ensure you create a product that perfectly aligns with your brand, answer the following questions. 

Brand Identity and Target Audience 

• Brand Philosophy: What is the core message or value proposition of your brand?  
   
• Target Demographic: Who is your ideal customer? (Age, gender, lifestyle, etc.)  
   
• Brand Aesthetic: What is the overall look and feel of your brand? (Minimalist, luxurious, playful, etc.)  
   
• Brand Voice and Tone: How would you describe your brand’s voice and tone? (Formal, informal, humorous, serious, etc.)  
   
• Product Price Points:  To ensure you meet your budget, what does your customer base expect to pay for products?  
   

Product Formulation and Packaging 

• Product Type: What type of product(s) are you interested in?  
   
• Key Ingredients: Are there specific ingredients you want to include or exclude? Do you have a “no-no” list?  
   
• Desired Benefits: What are the primary benefits you want the product to deliver?  
   
• Texture and Finish: What is the desired texture and finish of the product? 
   
• Fragrance Profile: Do you have a specific fragrance preference, or would you like the manufacturer to recommend a suitable scent?  
   
• Packaging Vision: What is your vision for the product packaging? (Color scheme, material, design, etc.)  
   
• Labeling Requirements: Do you have any specific labeling requirements or regulations to adhere to?  
   

Production and Logistics 

• Production Timeline: What is your desired production timeline? 
   
• Minimum Order Quantity (MOQ): What is the minimum quantity you require for your initial order?  
   
• Packaging and Labeling: Do you prefer to handle packaging and labeling in-house, or would you like the manufacturer to provide this service?  
   
• Shipping and Logistics: What are your preferred shipping and logistics arrangements?  
   
• Quality Standards: What are your quality standards and certifications?  
   
• Regulatory Compliance: Are there specific regulatory requirements or certifications needed for your target market?