Sell Those Gift Cards!

The holiday giving season is the perfect time to implement focused marketing strategies to boost your gift card sales. Try these tips to increase your gift card revenue this season:

• Don't assume clients will remember that an appointment with you is the perfect gift to give others; remind them! Hang a sign in your spa, post on social media, send emails and mailings, and say something in person after each appointment.  

• Make it easy for your clients to tell their friends and family they want to receive spa treatments as a gift (hint, hint) by sending emails they can forward, posting shareable social media posts, and having postcards they can take after appointments.  

• Offer a special promotion that includes an incentive for purchases by a certain date or for multiple purchases. The offer may be a complimentary add-on, product, or a discount; get creative! 

• You can use gift cards as a marketing tool and client appreciation gift, too. Thank clients for their loyalty by giving them a gift certificate for a complimentary product or an add-on service. Give clients a second card to gift to a friend. Hello, new clients!

—Kristin Coverly

Kristin Coverly is a national educator and ASCP’s manager of professional development. She combines 16 years of experience running a successful health and wellness business with her background in marketing and public relations to create unique solutions for wellness professionals to market and manage their businesses. www.ascpskincare.com