Ep 303 – Marketing Beyond Your Social Media Handle

Image of a person hanging an open sign.

What would happen if social media *poof* went away? Would your business, your professional identity, be preserved? Would clients still know how to find you? Would your book of business grow or wilt? This episode of ASCP Esty Talk focuses on ways to ensure your marketing efforts are diversified beyond simple social media, solidifying your position as a sought-after industry pro or helping to enhance awareness of your services. Don’t miss listening to this insightful and thought-provoking episode.

ASCP Esty Talk with Maggie Staszcuk and Ella Cressman

Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast hosted by Maggie Staszcuk and Ella Cressman. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.

About our Sponsors

The popular and revolutionary LAMPROBE utilizes radio and high-frequency technology to treat a wide variety of Minor Skin Irregularities™ (MSI)—non-invasively—with instantaneous results. Common conditions treated by the LAMPROBE include: vascular MSI, such as cherry angiomas; dilated capillaries; sebaceous MSI, including cholesterol deposits and milia; and hyperkerantinized MSI, such as keratoses and skin tags.  

The LAMPROBE uniquely assists modern, capable, and skilled skin care practitioners to do their work more effectively and with greater client and professional satisfaction. Setting standards in quality, education, and training, the LAMPROBE has become an essential tool enabling skin care practitioners around the world to offer new revenue-enhancing and highly in-demand services.

 

Website: www.lamprobe.com

 

Email: info@lamskin.com

 

Phone: 877-760-2722

 

Instagram: www.instagram.com/lamprobe

 

Facebook: www.facebook.com/theLAMPROBE

 

TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin. 

Website: https://tizoskin.com/ 

Facebook: @tizoskin 

Pinterest: @tizoskin 

Instagram: @tizoskin 

YouTube: @tizoskin  

 

A Natural Difference

To create a new formulation, is like creating an orchestra. You need to select the right instruments for the best sound and vibrations and a conductor who knows how to place them. We need the delicate sound of a violin, the deep sound of the drums and trumpets for their powerful beat and sound. The same applies in a formulation. By only selecting synergistically working ingredients, it will work for the most sensitive and compromised to the strongest stubborn breakouts.

Advanced Aging or Melasma needs the power of the drums and trumpets, where delicate and sensitive skin needs the string orchestra.

We at A Natural Difference been playing comprising an entire Orchestra for over 35 years

Website: www.anaturaldifference.com

Facebook: https://www.facebook.com/anaturaldifferenceusa/

Instagram: a_natural_difference

 

About Associated Skin Care Professionals (ASCP):

 

Associated Skin Care Professionals (ASCP) is the nation’s largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.

 

Connect with ASCP:

 

Website: www.ascpskincare.com

 

Email: getconnected@ascpskincare.com

 

Phone: 800-789-0411

 

Facebook: www.facebook.com/ASCPskincare

 

Instagram: www.instagram.com/ascpskincare

 

Author Bio: 

About Ella Cressman:

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie and esthetic cheerleader! Ella enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint and how that relates to the skin.

 

Connect with Ella Cressman:

 

LinkedIn: www.linkedin.com/in/ella-cressman-62aa46a

 

About Maggie Staszcuk:

Maggie has been a licensed esthetician since 2006 and holds a bachelor’s degree in business administration from Stephens College. She has worked in the spa and med-spa industry and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist. 

 

 Connect with Maggie:

 

 P 800.789.0411 EXT 1636

 

MStaszcuk@ascpskincare.com or AMI@ascpskincare.com

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